Equalizer Radio

January2019

How to Find a Profitable Niche for Your Business

There’s an old saying that there’s nothing new under the sun and, unfortunately, this is true. Many new businesses search endlessly for that one profitable niche that nobody has found yet, and this is time wasted. You need to find a profitable niche, but you don’t need to reinvent the[…]

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4 Questions to Help You Find Your Ideal Customers

When you know your ideal customer, this changes absolutely everything in your business. This target market is the basis for everything you’ll do – your branding, the products and services you’ll offer, the marketing channels you’ll use, and the way you interact with your customers. This is why it’s essential[…]

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